What is poor customer satisfaction costing you?
Enter your numbers and see what improving customer satisfaction could mean for your bottom line - and how quickly the investment pays for itself.
Your numbers
Adjust the sliders to match your reality.
The total number of customers you invoice today
The average revenue per customer per year
The percentage of customers who leave each year
Your Net Promoter Score today (-100 to +100)
What you expect to invest in customer experience per year
Our entry plan costs €15,600 per year, so the slider starts there. See pricing
You lose annually to churn
€300,000
of a total annual revenue of €2.0M
Loss vs. potential
Where the value comes from
Per year, on your numbers
Revenue retained
Customers you would otherwise have lost
Upsell to existing customers
CustomerGauge: +10 NPS points yields 3.2% more upsell
Referrals and better lead quality
This depends on your own sales process, so we leave it out. It comes on top. See how we calculate it
Total per year
€127,000Your improvement scenario
How much of your churn you prevent
How many points you expect to move your NPS
Set to 0 to leave upsell out of the calculation.
Time horizon
Your NPS in context
A solid NPS with room to grow - targeted CX work moves the needle.
Cumulative value over time
Total value
€505,760
over 3 years
Return on investment
981%
over 3 years
Payback period
1mo.
Extra retained customers
7
after 3 years
Not sure where you are starting from?
The ROI numbers assume you know how mature your CX work is today. Ten questions give you your CX Score and maturity level in two minutes.
Get your CX ScoreCalculations are estimates based on industry averages for retention economics and upsell. Sources: Bain & Company, Forrester Research, Satmetrix/NICE, CustomerGauge. The value of referrals and better lead quality is not included, so these figures are a floor, not a ceiling. Actual results depend on implementation and industry.
Want to see what SurveyGauge can specifically do for you?
Book a no-obligation meeting and get an analysis of your current CX situation.