SolutionThe NPS and CSAT platform
Built for B2B. Not for consumers.
Most customer satisfaction tools are made for the consumer market. B2B is different: you have ongoing relationships and several contacts at the same customer. That is why we built our own software.
Screenshots from the platform with fictional data
Who thinks what at each customer
The daily user is happy. The decision maker is in doubt.
In B2B every customer has several contacts. The platform shows NPS for each role, so you spot the doubt before the decision maker picks another supplier.
- NPS by contact role, business unit and country
- Change versus the previous period on every figure
- Answers grouped per customer and per contact
AI sentiment and themes
Understand what customers write
AI reads every comment, assigns it a sentiment and groups it under the themes your customers actually write about. For each theme you see its share and sentiment month by month, plus the quotes behind the figures.
- Four kinds of sentiment: positive, mixed, neutral and negative
- Themes and sub-themes found in your own comments
- Comments in other languages can be shown in yours
You switch the AI analysis on yourselves. It runs in the EU without names or email addresses, and nothing is used to train a model.
Importance and satisfaction
See where you disappoint most
Customers rate both how satisfied they are and how important each area is to them. So you see where the gap is widest and where your efforts will make the biggest difference.
- An expectation index that combines satisfaction and importance
- The areas with the biggest gap at the top
- Benchmark against anonymised industry data
Dashboards
One picture the whole company understands
See business units, countries and contact roles side by side. Leadership gets the overview, and each salesperson sees their own customers.
- Filter by segment, industry and NPS category, and save the filters
- Personal dashboards per user
- A weekly email with the customers who need attention
Automatic flows
From answer to the right person, automatically
Reminders go out on your schedule, and a low score triggers an email alert to whoever should follow up, with the customer’s name, company and answer.
- Reminders to customers who have not answered
- Low-score alerts with your thresholds and recipients
- Customer journey stages such as onboarding, support and renewal
Your brand
The customer sees you, not us
The invitation comes from your own domain and sender name, and the survey carries your logo and colours all the way from the email to the response page. That means more responses.
- Sent from your domain, signed with DKIM in your name
- Business units with their own logos and colours
- More than 25 languages and optimised for mobile
Integrations
Connected to your systems
Your own systems can create contacts and send surveys through our REST API, for example two days after a delivery or when a case is closed. Answers and scores flow back to your CRM. No data has to be moved by hand.
- Works with HubSpot, Salesforce, Pipedrive and others through the API
- Zapier, Make and Power Automate through their HTTP action
- Without an integration, an Excel or CSV export from your CRM is enough
There are no ready-made connectors. Instead we help your IT team with the setup, and technical support is included in every plan.
See integrations and API
AI assistant
Ask about your feedback in plain language
With our MCP server you can ask Claude or another AI assistant about your customers’ answers. The connection is read-only, and you create and delete the keys yourselves in the platform.
Works with assistants that can send an API key, such as Claude Desktop, Claude Code, Cursor and VS Code.
- Has our score from Nordika A/S gone up or down over the last year?
- Which customers gave us a low score this week, and what did they write?
- Have we followed up on everyone who gave a low score?
All features
Everything you need in one platform
AI and analytics
- AI sentiment analysis
- Themes and sub-themes from comments
- NPS and CSAT, plus importance and scale questions
- Real-time dashboards
Automatic translation
- More than 25 languages
- AI translation of surveys
- Translation of free-text comments
- Questions shown in the respondent’s language
Distribution and channels
- Email, links and sending via API
- Sending from your own domain
- Several links to one survey
- Reminders within your sending window
Templates and advisory
- CX-ready templates to start from
- Save your own surveys as templates
- Tailored to your customer segments
- Best practice from your dedicated advisor
Advanced overviews
- Countries and business units side by side
- NPS by contact role
- A page per company and contact
- Drill-down from country, unit or role to the questions
Advanced permissions
- Feature-based permissions
- Permission groups for users and admins
- Data access per business unit, country and product area
- Account owner with full access
Automation
- Surveys sent via API when an event occurs
- Email alerts on low scores
- Up to two reminders per survey
- A contact policy, so no one is surveyed too often
Built around your customers
- Built around companies and contacts, not questionnaires
- Response history and trends per company and contact
- Contact roles, tags and segments
- Merging of duplicates
Integration and API
- REST API with documentation
- Contacts and sending via API
- MCP for AI assistants
- Import from Excel and CSV
Data quality
- Ongoing data cleansing by our team
- Merging of duplicates
- Row-level checks on Excel and CSV import
- Archiving and permanent deletion
Security and compliance
- GDPR and EU hosting
- SAML SSO and sign-in with Microsoft and Google
- ISO 27001 and ISO 27017 certified
- Respondents see who the data controller is
Reporting
- Unlimited Excel exports
- Executive summary (PDF) and CX report (PowerPoint) in beta
- Weekly and monthly overview emails
- A PDF report per company and contact
Advanced permissions are included in Enterprise.
Technical specifications
What your IT team asks about
25+ languages
With AI translation as the starting point
REST API
Full documentation and OpenAPI 3.0
SSO
SAML 2.0 and OAuth 2.0
ISO 27001 and 27017
Certified information security
GDPR and EU
Data processing agreement and EU hosting
Export
Excel, CSV and BI tools, whenever you want
If the partnership ends, you can export all your data in a standard format for 30 days afterwards. No lock-in.
“Measuring client satisfaction globally across Trade Finance and Cash Management is genuinely complex. Different products, regions and client profiles. SurveyGauge understood that complexity from day one and delivered a programme our business lines actually use.”
Karine AnaïsWholesale Clients Satisfaction, Société GénéraleThe platform is never sold on its own. It always comes with full administration and a dedicated advisor.
Read about CX advisorySee the platform for yourselves
In 30 minutes we show you the platform with sample data from a company like yours. No strings attached.
6-month satisfaction guarantee with a full credit
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