About Us
Working with customer satisfaction should be easy, that's why we are the solution.
Who Are We?
At SurveyGauge, we help complex B2B companies identify churn risk early and understand what drives loyalty. We turn feedback into clear priorities and concrete action.
Our team combines specialists in customer satisfaction, data analysis and strategy. We believe the best decisions are built on real insight, not gut feelings. Data without action is wasted potential.
Backed by PG Development
SurveyGauge's majority shareholder is PG Development, the holding company of Peter Grøftehauge. Through PG Development, Peter also owns Autorola Group outright - a global vehicle remarketing group founded in 1996, with consolidated equity of DKK 568M and a balance sheet of DKK 1.66 billion at the end of 2024.
The portfolio further includes investments in Sternula (Danish satellite technology), Blue Atlas Robotics (subsea robotics) and Bionic System Solutions (AI-based sensor monitoring for defence and maritime).
How SurveyGauge became part of PG Development
Autorola Group started as a SurveyGauge customer. Peter Grøftehauge - EY Entrepreneur of the Year 2024 - saw the effect inside his own organisation: lower churn, stronger customer relationships, clearer priorities. PG Development followed up by acquiring a majority stake. Today we scale a CX program that has proven itself inside a billion-DKK group.
Meet the Team
Daniel Lapp
Director / CEO
Former Sydbank Director and strategic leader focused on creating value through innovative CX solutions and strong partnerships.
Anders Christiansen
Chairman
Experienced leader with a focus on international scaling and healthy company culture in technology-driven businesses.
Peter Grøftehauge
Investor & Advisor
Founder of Autorola Group and EY Entrepreneur of the Year 2024. Strategic advisor with deep insights into tech and global growth.
Rasmus Gerken
Sales Director
Results-driven Sales Director responsible for dialogue with new and existing customers.
Dennis Petersen
Sales Development Representative
Highly motivated sales profile with drive in customer relationships and B2B outreach. Creates the first great conversation with new prospects.
Martin Bruun Conradsen
Chief Experience Officer
CXO with many years of experience developing and strengthening customer experiences across the entire journey.
Glak Gevorgian
Backend Developer
Backend Developer with strong experience in our platform.
Christoffer Diemer-Rasmussen
Brand & Web Designer
Brand and Web Designer focused on a creative and cohesive experience across all SurveyGauge touchpoints.
Ready to grow through customer satisfaction?
Book a no-obligation 30 min. meeting with one of our advisors. You'll get concrete input on your situation and an honest assessment.
