About Us
SurveyGauge is built on one conviction: customer satisfaction should end in action, not in reports.
The SurveyGauge Story
Most B2B companies have plenty of tools for measuring customer satisfaction. Yet the measurements end up as reports gathering dust. That is why SurveyGauge is not a tool but a partnership: software, administration and advisory in one place - with a team that follows your customers more closely than you have time to yourself.
The approach is proven at both ends of the scale: global programmes for Nordea and Société Générale - where we were selected among thousands of startups in the bank's 2022 accelerator - and Danish B2B companies where 20 key clients can be the entire business.
The strongest endorsement came from a customer. Autorola Group measured the effect in its own organisation: lower churn, stronger relationships, clearer priorities. That led Peter Grøftehauge's PG Development to acquire 75% of SurveyGauge. When your own customer chooses to buy the company, there is no more honest proof of value.
The Journey
- 12021
BuyingTeams - built for banks
SurveyGauge is founded with Daniel Lapp as CTO. The first product is built specifically for the bank segment and its need for structured customer insight.
- 2Expansion
CXFacts - expanded to treasury
The method broadens to treasury: trade finance and cash management. Under the name CXFacts, we refine the measurement for complex, transaction-heavy client relationships.
- 3Today
SurveyGauge - relationship-based B2B
Today the method applies to all complex B2B, where relationships are built over years. After four years as CTO, Daniel Lapp is CEO, and we deliver software, administration and advisory as one partnership.
Trust is our entire product
ISO 27001 & 27017
Certified information security - in the cloud too.
GDPR & EU hosting
Your data stays in the EU, with a data processing agreement included.
6-month guarantee
Full credit if we do not deliver what we agreed.
60-80% response rate
Documented in our own B2B programmes.
Meet the Team
Leadership
Daniel Lapp
CEO
Former Sydbank Director and strategic leader focused on creating value through innovative CX solutions and strong partnerships.
Rasmus Gerken
CCO
Results-driven CCO responsible for commercial strategy and dialogue with new and existing customers.
Martin Bruun Conradsen
CXO
CXO with 20+ years of experience developing and strengthening customer experiences across the entire journey.
Johan Denning
CPO
Product leader with a background in AI, UX and data-driven insights, driving the development of our platform.
Board of Directors
Anders Christiansen
Chairman
Experienced leader with a focus on international scaling and healthy company culture in technology-driven businesses.
Peter Grøftehauge
Majority Owner
Founder of Autorola Group and EY Entrepreneur of the Year 2024. Became a customer first - then acquired 75% of SurveyGauge.
Daniel Lapp
CEO & Co-owner
Represents the executive team on the board as CEO and co-owner of SurveyGauge.
Backed by PG Development
SurveyGauge's majority shareholder is PG Development, the holding company of Peter Grøftehauge. Through PG Development, Peter also owns Autorola Group outright - a global vehicle remarketing group founded in 1996.
How SurveyGauge became part of PG Development
Autorola Group started as a SurveyGauge customer. Peter Grøftehauge - EY Entrepreneur of the Year 2024 - saw the effect inside his own organisation: lower churn, stronger customer relationships, clearer priorities. PG Development followed up by acquiring a majority stake. Today we scale a CX programme that has proven itself inside a billion-DKK group.
1996
Autorola Group founded
DKK 568M
Autorola Group consolidated equity (2024)
DKK 1.66B
Autorola Group balance sheet (2024)
2024
Peter Grøftehauge: EY Entrepreneur of the Year
The portfolio includes
Now you know us - let us get to know you
Let's have a no-obligation conversation about how SurveyGauge can help your company reduce churn and strengthen customer relationships.
