NPS platform and CX advisory for B2B, in one subscription
Hear what your customers really think.
We ask your business customers, turn their answers into revenue figures and sit at the table when you act. Software and a dedicated advisor, in one subscription.
6-month satisfaction guarantee, or your money back.
Action plan from Martin
Your CX advisor · Nordika A/S
3 things to do now
- 1Call the new head of procurement at your largest customerDKK 1.8m a year at stake
- 2Fix the delivery problem four customers mentionDKK 2.1m in combined revenue
- 3Offer extended service to eight loyal customersUp to DKK 0.9m in upsell
Revenue you can influence now
DKK 4.8m
DKK 3.9m at risk and up to DKK 0.9m in upsell
Used by B2B companies from Nordea and Equinor to Danish scale-ups
See what we have built together
Why SurveyGauge
Neither a tool nor a research agency. Both.
A tool gives you data, but you have to work out what it means. An agency gives you a report, but no platform and no follow-up. With us you get both, all year.
| Typically | Self-service software | Research agency |  |
|---|---|---|---|
| A platform you use every day | Self-service softwareYes | Research agencyNo | SurveyGaugeYes |
| We handle setup, sending and follow-up | Self-service softwareNo, you do it | Research agencyYes | SurveyGaugeYes |
| A dedicated advisor who knows your business | Self-service softwareNo | Research agencyPer project | SurveyGaugeYes, all year |
| Continuous measurement, not one report a year | Self-service softwareYes | Research agencyRarely | SurveyGaugeYes |
| Answers turned into revenue and an action plan | Self-service softwareNo | Research agencyIn a report | SurveyGaugeYes, and we follow up |
| One fixed price, unlimited use | Self-service softwarePer user or response | Research agencyPer project | SurveyGaugeYes |
The problem
Your customers say everything is fine. Until they leave.
Good relationships filter the truth. Your day-to-day contact rarely owns the budget, and criticism seldom reaches you before it is too late.
When an outsider asks the right people, the truth comes out. While there is still time to act.
What you hear at the status meeting
“Everything is running smoothly. We are happy with the partnership.”
Day-to-day contact
What we hear when we ask
“We are looking at other suppliers for next year.”
The CEO, same customer
Fictional example
Free self-assessment
Where do you stand?
Ten questions place your CX programme on a five-level maturity model and show which two steps would move you most. You see the result straight away. No email required.
Get your CX Score10 questions · about 2 minutes · instant result
We measure five areas
- Ownership and mandate
- Measurement and cadence
- Action and follow-up
- Insight and root causes
- Business linkage
And place you on the maturity model
- Ad hoc
- Measuring
- Acting
- Integrated
- Embedded
How it works
Three steps. We do the heavy lifting.
We ask your customers
We set up the survey, send it in your name and follow up, so you hear from the right people, not just your day-to-day contact.
We turn it into revenue
Your advisor reviews the answers, calls selected key accounts and shows how much revenue is at risk and where there is growth to capture.
You act, we are with you
Together we build a plan prioritised by financial impact and present the results to you, your leadership or the whole team. Not a report that ends up in a drawer.
The economics
We translate feedback into hard cash.
Leadership does not act on an NPS score. It acts on what it costs. So we turn the results into economics: how much revenue is at stake among unhappy customers, and how much can be gained from loyal ones.
25-95%
higher profit from just 5% better retention
Bain & Company
5-25x
more expensive to win a new customer than to keep one
Harvard Business Review
Financial impact
Nordika A/S, Q3
Annual revenue by customer response, DKK 28m in total
- Loyal 58%
- Passive 27%
- Unhappy 15%
Revenue at risk
DKK 4.2m
across 12 unhappy customers
Upsell potential
DKK 2.6m
across 31 loyal customers
Largest single item
Your largest customer, DKK 1.8m a year. The new head of procurement scores you 4 out of 10.
Fictional example
The platform
An overview everyone in the company understands.
Leadership, sales and customer service see the same picture: who is happy, who is drifting away and what they say. Nobody needs to be a data expert.
Screenshots from the platform with fictional data
See who is happy and who is drifting away
By customer, department and contact role, so the decision maker’s voice is not drowned out.
Get alerted when a customer is unhappy
The owner is notified straight away and can follow up before it turns into a cancellation.
In your name and branding
The survey is sent from your domain with your logo and colours. Data is hosted in the EU.
AI in the platform
AI does the heavy lifting. Your advisor does the thinking.
AI reads every comment
Thousands of answers grouped into themes and sentiment in seconds.
Ask in 25+ languages
The survey is translated with AI, so every customer answers in their own language.
Query your data from your AI assistant
Ask questions in plain language in Claude, Cursor and other AI assistants.
And your advisor sits with you and turns it into decisions.
Customers
The customer who ended up buying in.
Autorola Group started as a customer with a programme across 3 business units and 19 countries. After a year the owner was so convinced by the results that his holding company bought into SurveyGauge as its principal shareholder.
Watch Autorola’s story
“SurveyGauge has given us a common language for customer experience that extends from the individual employee all the way up to the board. It has changed the way we make decisions.”
Peter GrøftehaugeCEO and owner, Autorola GroupWhat customers say
Swipe for more
Nordea
“SurveyGauge gave us one comparable picture across our international branches …”
Société Générale
“SurveyGauge … delivered a programme our business lines actually use.”
Abtion
“SurveyGauge isn’t just a measurement tool. It’s the expertise on top of the numbers.”
Fitness & Healthcare Group
“Our very first measurement produced valuable insights that have been turned into concrete initiatives to strengthen the customer experience.”
MedicSport (FH Group)
“They made it possible for us to get started with customer satisfaction measurements far faster than we could have on our own.”
Vejle Administration
“SurveyGauge has given us a systematic picture of what our clients actually think …”
Disclosure: Peter Grøftehauge is now the principal shareholder in SurveyGauge through his holding company, PG Development.
Read all customer casesWhat is SurveyGauge?
A platform for NPS and customer satisfaction, full administration of the surveys and a dedicated CX advisor, in one subscription. Built for B2B companies where relationships matter most.
How are you different from a survey tool?
A tool gives you data, but you have to work out what it means. We set up the surveys, turn the answers into revenue figures and sit with you when you make the plan.
How much time do we need to spend?
Typically 2-6 hours a month. We handle setup, import, sending, reminders and reports.
How quickly can we get started?
You are typically live with your first survey within 2-4 weeks.
What if we are not satisfied?
You have a 6-month satisfaction guarantee with a full credit.
Where is our data stored?
In the EU. We are ISO 27001 and 27017 certified, you get a data processing agreement, and you can always export all your data.
Let’s talk about your customers
30 minutes, no strings attached. You get an honest assessment of where you stand and what it could mean in revenue.
You will talk to one of us
60-80%
of customers respond in our B2B programmes
2-4 weeks
from kick-off to going live
6 months
satisfaction guarantee with a full credit