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CX Advisory for B2B Companies

Stop running your business on gut feelings

We help B2B companies understand what their customers actually think - with software, administration and a dedicated advisor in one subscription. We turn that into lower churn and higher revenue.

6-month satisfaction guarantee - full credit if you are not satisfied

Trusted by companies like

AutorolaVejle AdministrationAbtionSociete GeneraleNordeait effectEquinorUniooSubCSPelectricJibFlexFH GroupMedicSportLivingSportProTerapi

Customer satisfaction is the most overlooked growth lever in B2B

Deprioritising it costs you money every month.

The consequences are measurable - and they hit both top and bottom line.

Deprioritising customer satisfaction has the following consequences:

Your happiest customer can cancel tomorrow

Close customer relationships are gold - but they also filter the truth. Praise gets through. Criticism rarely does, until the cancellation lands.

The politeness trap

It is hard to criticise someone you have a good relationship with. So you hear "everything is fine" - even when it is not.

Your contact person is a filter

Your day-to-day contact rarely owns the budget. The decision maker's doubts never reach your status meetings.

Systematic feedback changes the picture

When an external party asks structured questions across roles at your customer, the real priorities surface - while there is still time to act on them.

60-80%

response rate in our B2B programs

Personal distribution from your own domain and systematic follow-up. That is why customers respond - including the critical ones.

With us, you get a partner, not a tool

At SurveyGauge, you don't just get a tool to measure customer satisfaction. You get a partner who helps you from data collection to concrete action plans.

A partnership consists of 3 parts:

CX Software

You get unlimited access to our Customer Experience Software, developed specifically for measuring relationship-based B2B companies.

See the features

Full Administration

We take care of the entire administrative burden, from setup and distribution to follow-up. You don't have to spend a ton of resources yourself.

The Advisory

You get a dedicated advisor with 15+ years of experience in customer satisfaction. They analyse your results, identify growth opportunities and churn risks, and build a concrete action plan with you.

Read about advisory

The numbers behind it: why retention pays

The industry research is unambiguous - and our own program data shows customers actually respond.

25-95%

higher profit from just 5% better retention

Bain & Company (Reichheld)

5-25x

more expensive to acquire a new customer than to retain one

Harvard Business Review

60-80%

response rate in our B2B programs

Our own program data

Ready to grow through customer satisfaction?

Book a no-obligation 30 min. meeting with one of our advisors. You'll get concrete input on your situation and an honest assessment.

6-month satisfaction guarantee - full credit if you are not satisfied