Stop running your business on gut feelings
We help B2B companies understand what their customers actually think - with software, administration and a dedicated advisor in one subscription. We turn that into lower churn and higher revenue.
6-month satisfaction guarantee - full credit if you are not satisfied
Customer satisfaction is the most overlooked growth lever in B2B
Deprioritising it costs you money every month.
The consequences are measurable - and they hit both top and bottom line.
Deprioritising customer satisfaction has the following consequences:
High customer churn
Dissatisfied customers leave without warning. Without ongoing measurement, you can't react before the recurring revenue is gone.
Limited upselling and cross-selling to existing customers
Customers who don't feel heard won't buy more from you. Without systematic work on satisfaction, you leave upselling, cross-selling and referrals on the table.
Higher costs
According to Harvard Business Review, acquiring a new customer costs 5-25x more than retaining an existing one. Without a focus on satisfaction, you spend resources replacing customers who should never have left.
Weaker competitiveness
Competitors who actively work on customer satisfaction build stronger relationships and loyalty. Over time, they win the deals you lose.
Lower employee satisfaction
Employees who constantly deal with unhappy customers lose motivation. You see higher turnover, lower productivity and a negative cycle that erodes customer experience.
Significant growth limitations
Without a loyal customer base, sustainable growth becomes nearly impossible. Every new customer has to compensate for the ones you're losing.
Your happiest customer can cancel tomorrow
Close customer relationships are gold - but they also filter the truth. Praise gets through. Criticism rarely does, until the cancellation lands.
The politeness trap
It is hard to criticise someone you have a good relationship with. So you hear "everything is fine" - even when it is not.
Your contact person is a filter
Your day-to-day contact rarely owns the budget. The decision maker's doubts never reach your status meetings.
Systematic feedback changes the picture
When an external party asks structured questions across roles at your customer, the real priorities surface - while there is still time to act on them.
60-80%
response rate in our B2B programmes
Personal distribution from your own domain and systematic follow-up. That is why customers respond - including the critical ones.
Where do you stand?
Ten questions place your CX programme on a five-level maturity model, show where you are strongest, and which two steps move the needle most. The result appears immediately - no email required to see it.
Get your CX Score10 questions · about 2 minutes · instant result
We measure five areas
- Ownership and mandate
- Measurement and cadence
- Action and follow-up
- Insight and root causes
- Business impact
With us, you get a partner, not a tool
At SurveyGauge, you don't just get a tool to measure customer satisfaction. You get a partner who helps you from data collection to concrete action plans.
A partnership consists of 3 parts:
CX Software
You get unlimited access to our Customer Experience Software, developed specifically for measuring relationship-based B2B companies.
See the featuresFull Administration
We take care of the entire administrative burden, from setup and distribution to follow-up. You don't need to tie up internal resources.
The Advisory
You get a dedicated advisor with 15+ years of experience in customer satisfaction. They analyse your results, identify growth opportunities and churn risks, and build a concrete action plan with you.
Read about advisoryThe numbers behind it: why retention pays
The industry research is unambiguous - and our own programme data shows customers actually respond.
25-95%
higher profit from just 5% better retention
Bain & Company (Reichheld)
5-25x
more expensive to acquire a new customer than to retain one
Harvard Business Review
60-80%
response rate in our B2B programmes
Our own programme data
Ready to grow through customer satisfaction?
Book a no-obligation 30 min. meeting with one of our advisors. You'll get concrete input on your situation and an honest assessment.
6-month satisfaction guarantee - full credit if you are not satisfied
