KnowledgeGuides
Guides, step by step.
With honest notes on what typically goes wrong along the way: the pitfalls we have seen with our customers.
- Voice of Customer · Intermediate
How to Do a Customer Analysis: Step-by-Step Guide [2026]
How do you do a customer analysis in practice? A step-by-step guide to data sources, quantitative and qualitative analysis, segmentation, and turning insight into action.
10 min readRead guide - CX Strategy
How to Use CX Benchmark Data to Strengthen Your Strategy: A 6-Step Guide
Specifically, a practical, step-by-step guide to turning global CX benchmark data into concrete improvements in your company's CX programme.
10 min readRead guide - NPS
NPS Survey Templates: 10 Tested Question Formulations
The standard NPS question works. However, tailoring the wording to context lifts response rates by 10-20%. Ten ready-to-use templates, each with segment-specific follow-ups.
12 min readRead guide - Voice of Customer
Analyzing Open-Ended Responses: From Free Text to Actionable Insight
Most organisations collect open-ended feedback but never extract real value from it. Therefore, here is the approach we recommend for turning free text into prioritised, actionable insight.
9 min readRead guide - Voice of Customer
Build Your VoC Program: Step-by-Step with Templates
Most VoC programmes fail not because of bad data, but because of missing ownership. In other words, there is no path from insight to action. Here is how to build one that actually drives change.
10 min readRead guide - NPS
Getting Started with NPS: A 5-Step Implementation Guide
NPS only delivers value when it is implemented as a system, not just a metric. Therefore, here are the five steps we recommend, based on what we see working in practice.
8 min readRead guide
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