SurveyGauge vs. CustomerGauge
CustomerGauge is an international B2B platform for large groups, with an entry price of USD 24,000 a year. SurveyGauge is built for Danish and Nordic B2B companies, with a Danish advisor in the subscription.
In short
Same idea. A Danish advisor at the table.
CustomerGauge is built for large international customers and does not say whether advisory is in the price. At SurveyGauge a Danish advisor and full administration are in every plan, and the price starts at DKK 9,950 a month.
A Danish advisor at the table
A dedicated advisor from our team in Kolding and Helsingør, who comes to you.
Advisory in the price
CustomerGauge does not say whether its customer success resources are included. With us the advisor is in every plan.
Prices in kroner
From DKK 9,950 a month against CustomerGauge's entry price of USD 24,000 a year.
ISO 27001 and 27017
CustomerGauge lists SOC 2, but not ISO 27001.
Switch without risk
We migrate your data for free, and you pay nothing for SurveyGauge until your current contract ends, for up to 6 months.
Side by side
| Area | CustomerGauge | SurveyGauge |
|---|---|---|
| Target customers | CustomerGaugeLarge international groups such as AB InBev, DHL and Heineken. | SurveyGaugeB2B in Denmark and the Nordics, from growth companies to groups. |
| Price | CustomerGaugeFrom USD 24,000 a year. | SurveyGaugeFrom DKK 9,950 a month excl. VAT. No setup fee. |
| Advisory | CustomerGaugeWhether customer success resources are included in the price is not stated. | SurveyGaugeDedicated CX advisor with no hour cap and full administration in every plan. |
| Security | CustomerGaugeSOC 2. ISO 27001 not listed. | SurveyGaugeISO 27001 and ISO 27017 certified. |
| Proximity | CustomerGaugeInternational organisation with an office in Amsterdam. | SurveyGaugeDanish team in Kolding and Helsingør. The advisor comes to you. |
Information about other vendors is based on their publicly available material as of October 2026. Errors and later changes excepted.
FAQ
Frequently asked questions
What is the difference between CustomerGauge and SurveyGauge?
Both are built for B2B. CustomerGauge is an international platform for large groups. SurveyGauge is for Danish and Nordic B2B companies and includes a Danish advisor and full administration in the subscription.
What does CustomerGauge cost compared with SurveyGauge?
CustomerGauge starts at USD 24,000 a year. SurveyGauge starts at DKK 9,950 a month excl. VAT with advisor and administration included.
Can we switch from CustomerGauge to SurveyGauge?
Yes. We move customers, contacts and historical responses from CustomerGauge for free, and you pay nothing for SurveyGauge until your current contract ends, for up to 6 months. You are typically sending your first survey within 2-4 weeks.
See the difference in 30 minutes
See what a Danish advisor and a platform in one subscription look like in practice. 30 minutes, no obligation.
6-month satisfaction guarantee with a full credit
You will talk to one of us
