About us
Customer satisfaction should end in action, not in reports.
Most B2B companies have plenty of tools for measuring customer satisfaction. Yet the measurements end up as reports gathering dust. That is why SurveyGauge is not a tool but a partnership.
Our story
The strongest endorsement came from a customer
The approach is proven at both ends of the scale: global programmes for Nordea and Société Générale, where we were selected from thousands of startups for the bank's 2022 accelerator, and Danish B2B companies where 20 key accounts can be the entire business.
Autorola Group measured the effect in its own organisation: one shared picture of its customers, stronger relationships and clearer priorities. That led Peter Grøftehauge's PG Development to acquire 75% of SurveyGauge.
When your own customer chooses to buy the company, there is no more honest proof of value.
Read the Autorola caseThe team
These are the people you work with
No call centre and no rotating consultants. The person you meet first is the one who stays with you.
Daniel Lapp
CEO and co-owner
Former director at Sydbank. Spent four years as CTO building the platform before becoming CEO.
Rasmus Gerken
CCO
Responsible for commercial strategy and the dialogue with new and existing customers.
Martin Bruun Conradsen
CXO and advisor
20+ years in customer experience across the entire customer journey. Works side by side with our customers.
The journey
From banking to all relationship-based B2B
2021
BuyingTeams
SurveyGauge is founded with Daniel Lapp as CTO. The first product is built for banks and their need for structured customer insight.
Expansion
CXFacts
The method spreads to trade finance and cash management, where client relationships are complex and transaction-heavy.
Today
SurveyGauge
The method works for any B2B business where relationships are built over years. Software, administration and advisory as one partnership.
Ownership
Owners who think long term
SurveyGauge is owned by PG Development (75%) and CEO Daniel Lapp (25%). No venture capital and no private equity fund setting the agenda. You get a partner that can build your programme over years, not quarters.
The owner was a customer first
Autorola Group ran SurveyGauge in 19 countries before its owner invested. We were bought on results, not on a pitch.
Solid backing
PG Development also owns Autorola Group, in business since 1996. We do not need to raise money to be here next year.
A short path to yes
The CEO is a co-owner and sits on the board. Decisions about your programme take days, not months.
The board
Anders Christiansen
Chairman
Experienced leader focused on international scaling and a healthy culture in technology-driven companies.
Peter Grøftehauge
Majority owner
Founder of Autorola Group and EY Entrepreneur of the Year 2024. Was a SurveyGauge customer before investing.
Daniel Lapp
CEO and co-owner
Makes sure what customers tell us reaches all the way into the boardroom.
Trust
Trust is our entire product
ISO 27001 and 27017
Certified information security, in the cloud too.
GDPR and EU hosting
Your data stays in the EU, with a data processing agreement included.
6-month guarantee
Full credit if we do not deliver what we agreed.
60-80% response rate
Documented in our own B2B programmes.
Let's talk
30 minutes, no strings attached. Or drop by our office at Venusvej 44 in Kolding.
6-month satisfaction guarantee with a full credit
You will talk to one of us