Insights & Inspiration on Customer Experience
Here you’ll find our latest articles, guides, and insights on customer satisfaction, loyalty, and CX strategy – tailored for B2B companies.
We share our experience, insights, and recommendations to help you improve your customer experience and strengthen your business through data and action.

How to Handle Dissatisfied Customers (Detractors) – Step by Step
Learn how to respond effectively to dissatisfied customers in B2B. Step-by-step guide to turn negative feedback into loyalty and measurable business impact.

What Is CSAT – and How Does It Differ from NPS?
Learn the difference between CSAT and NPS, and how to use both to improve customer satisfaction and loyalty in B2B. Explore how SurveyGauge helps you optimize CX.

Case Study: How Autorola Group Strengthened Customer Experience Globally with SurveyGauge
Discover how Autorola Group leveraged SurveyGauge to gain actionable insights and improve customer experience across 20+ countries. A comprehensive B2B CX case study.

How to Design an Effective NPS Program in a B2B Company
Learn how to design an effective NPS program in B2B. This step-by-step guide shows you how to measure, analyze, and act on NPS feedback to increase customer loyalty.

How B2B Companies Use NPS to Reduce Churn – A Complete Guide
Learn how B2B companies use NPS to identify at-risk customers, gather actionable feedback, and reduce churn. A comprehensive guide to leveraging NPS for customer retention.

What is Net Promoter Score (NPS)? A Guide for B2B Companies
Learn what Net Promoter Score (NPS) is and how B2B companies can use it to measure customer loyalty, predict growth, and improve client relationships.
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Ready to turn insights into action?
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